meet the curator.
I’m Cari Anne.
I built Cool-it, girl because I was tired of the gap between trying too hard and not put together at all. I’ve found there’s a sweet spot in between—effortless, confident, and quietly cool. And most closets are missing it.
I edit every piece of clothing in this shop myself. Nothing goes up because it’s trending. It goes up because it passed one simple test: does it feel like the it girl would actually reach for this on a Tuesday, or a Saturday night out?
Think of it as a second closet—pre-edited by someone who’s already done the work figuring out what’s worth it. My job is to make getting dressed feel easy again.
What cool girl actually means here.
It’s not a costume. Not a trend cycle.
It’s clothes that let you feel like yourself, only slightly more put together. If a piece can’t do that, it doesn’t make the edit.
—Cari Mac, the Cool-it girl
shop the newest drop
A vintage pumpkin truck graphic on a cozy, oversized 100% cotton sweatshirt. Made for the pumpkin patch, the orchard, and every photo taken at both.
Why it made the edit: Nostalgic fall energy without going full novelty. Unisex sizing, properly oversized.
Wear it with: Elsie Beige Leopard Print Barrel Jeans and boots, or Quilted Comfort Joggers at home.
The details
- 100% cotton
- Oversized fit, unisex sizing
- Vintage pumpkin truck graphic
- Model wears S/M
Sizing: S/M | M/L
All sales are final.
Rock N Roll Never Dies, on a white boxy crop in 100% cotton. A statement of attitude at a price that lets you buy the tiger one too.
Why it made the edit: Boxy crops and high-rise denim are the pairing that always works. This is the cheapest way to nail it.
Wear it with: Vintage Barrel Leg Distressed Jeans and sneakers, or under the Oversized Black Wash Denim Jacket.
The details
- 100% cotton
- Boxy crop fit
- Color: White
Sizing: Small 0-4 | Medium 6-8 | Large 10-12
All sales are final.
A light-wash denim jacket with distressed details and a longer, slightly oversized cut. Straight back to the grunge era, which was the most comfortable one.
Why it made the edit: A denim jacket with real length layers over dresses and long tees without looking cropped-by-accident.
Wear it with: Stripy Striped T-Shirt Maxi Dress and sneakers, or the Long Live Rock n Roll Muscle Tee.
The details
- Lightweight, breathable distressed denim, light wash
- Loose fit, longer mid-length finish
- Length 27.5 in, chest 21.5 in in size Small
- Model is 5 ft 8 in, waist 23 in, hip 34 in, wearing Small
Sizing: Small 0-4 | Medium 6-8 | Large 10-12
All sales are final.